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What is a digital marketing strategy and why your business needs one to succeed in 2021


Allura Digital Blog - What is a digital marketing strategy and why your business needs one to succeed

The No 1 reason B2B businesses miss their marketing targets


Unless you’ve been living under a rock, you already know the importance of digital marketing by now. You’re probably using it for your business too. But are you getting the results you desire? If not, it’s because you don’t have a strategy in place.


Now, we have good news and bad news for you. The good news is that you’re not the only one without a digital marketing strategy. In fact, over 50% of B2B businesses do not have a documented digital marketing strategy.


The bad news? The lack of a clear strategy is preventing your business from realizing its true potential.


If this was the year 2000, you would have been fine without one. We wouldn’t even be writing this article if it was the year 2000! But it’s not.


In 2021, the stakes are going to be much higher, and you can’t afford to waste your budget on things that don’t work.


In fact, the lack of strategy is one of the biggest reasons why so many businesses don’t spend nearly as much on digital marketing as they should. They dive into digital marketing, without a clear plan, don’t get the results they expected, so they dial down or stop altogether.


What they don’t realize is that in addition to time and effort, there is another key component you need to make your marketing work – strategy. If don’t have a strategy, you’re just wasting your resources.




What is a digital marketing strategy?


Imagine you are the general of an army, and you’re going into battle without a clear battle plan, not knowing how many troops or weapons you will require, what the strengths and weaknesses of your opponent are, the battle formations you’re going to use, etc. What do you think would happen?


As they say - "Failing to prepare is preparing to fail!"


The online world is a battleground, and you need a battle plan to win. That’s what a digital marketing strategy is – a battle plan.


A good digital marketing strategy clearly lays out: