Fractional CMO Services
for B2B SaaS companies and SMBs
Get ongoing access to an experienced marketing leader who will strategize and manage your marketing at a fraction of the cost of hiring a
full-time CMO.
Steer Your Marketing to Success
Plan & implement marketing more effectively with our B2B Fractional CMO services
Marketing Audit & Strategy
Ongoing Management & Support
Performance Monitoring & Reporting
All at an affordable monthly fee
What is a Fractional CMO?
A full-time CMO can cost up to $200,000/year, plus benefits.
This can be out of reach for a lot of SaaS startups and SMBs. That's where a Fractional CMO comes in! A Fractional CMO is a senior marketing leader who looks after your marketing at the fraction of the cost of a full-time CMO.
Unlike a full-time CMO, a Fractional CMO is available to you for a certain amount of hours every month, where they build your marketing strategy and lead your marketing team in the implementation of that strategy to help you achieve your marketing goals.
Think of a Fractional CMO as an outsourced marketing head. Like other services that you might outsource, a Fractional CMO helps reduce your workload and allows you to focus on running the business.
Who needs a Fractional CMO?
A Fractional CMO is ideal if you have a small marketing team executing tactics on a day-to-day basis, but you lack the marketing leadership to guide and manage them.
Managing this team takes up a lot of your time and you wish you could have somebody to take that burden off you. However, you don't have the budget for hiring a full-time CMO, or maybe you need the skills and experience of a CMO but you don't need them for 40 hours a week.
Either way, a fractional CMO will be a great investment as they can work with your leadership team and your in-house staff to help you drive better business results.
3 Signs that you need a Fractional CMO
You are executing marketing without a strategy/plan and you or your team doesn't have the expertise in building a strategy
You have a marketing team but not the time to manage it. You need a marketing leader but don't have the budget to hire a full-time CMO
You're struggling to get the results you want from your marketing. You feel you're wasting money but you don't know how to fix it.
Top Benefits of Hiring a B2B Fractional CMO
Expert marketing leadership & skills at the fraction of the cost of a full-time CMO
Strategy-driven guidance for more clarity - no more random acts of marketing
Well-defined processes and frameworks for better execution
Better efficiency and optimization of your marketing budget & resources
Allows you to focus your time and energy on running your business
A fractional CMO can cost up to 80% less than a full-time CMO
while delivering the same results!
Our Fractional CMO Process
1
Kick-off meeting to understand your business, goals and current challenges
2
In-depth research about your ideal customers, competitors and industry
3
Building your marketing strategy in line with your business goals
4
Establishing the right systems, processes and responsibilities for execution
5
Managing execution and providing your team ongoing guidance & support
6
Reporting marketing performance on key metrics on a monthly basis
Fractional CMO Responsibilities
Here's what you can expect from our Fractional CMO services
Marketing Strategy
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Translate Management's vision into relevant marketing goals and objectives
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Develop a strategic marketing plan to achieve short- term and long-term marketing goals
-
Plan and manage marketing budget
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Plan the monthly content calendar with topics, keywords and distribution channels
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Identify new opportunities for growth - brand awareness, traffic, leads & revenue
Marketing Leadership and Management
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Lead and mentor the marketing team
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Define the right SOPs to streamline efforts
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Provide ongoing strategic and tactical guidance Manage the execution of planned activities and campaigns, including content marketing, social media, SEO, email marketing and paid campaigns
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Manage projects outsourced to external agencies/freelancers
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Lead calls with the team to monitor progress and address marketing issues/concerns
Monitoring and Reporting
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Regularly track performance and optimize campaigns to improve results
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Report monthly on mutually agreed upon metrics and KPIs
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Conduct monthly performance meetings with the management and team members
Additional Responsibilities
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Advise on necessary martech implementations to improve marketing effectiveness
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Assist management in hiring and onboarding new marketing talent, both in-house and externally
Meet your Fractional CMO
Drive better results with a seasoned marketer on your side
Chintan Goswami
Chintan brings over 10 years of experience in marketing, having worked with 20+ B2B companies across multiple verticals.
He loves to understand client challenges, build the right strategies and systems, and help them execute marketing with greater clarity, confidence and consistency.
With Chintan, you get someone with both strategic and tactical expertise. Having started his marketing career as a one-man marketing department in the company, he understands the nuanced challenges of day-to-day marketing operations and the tactics and tools needed to run a successful marketing program.
He believes in focusing on the 'right' marketing, not just 'more' marketing. In his free time, he enjoys traveling and listening to podcasts.
Frequently Asked Questions
How much does your fractional CMO service cost?
Our fractional CMO works with you on a monthly retainer, starting from $1500/month. This is a fraction of the cost that you would need to pay a full-time CMO, without even including benefits. With our fractional CMO service, you'll simply need to pay a fixed monthly fee - no benefits or any of those pesky hidden charges.
How do we get started with this?
Just book a consultation call with us here. We'll discuss your needs and send you a customized proposal.
How many hours will we get from your fractional CMO every month?
We offer multiple packages - starting from 20 hours/month depending on your needs and budget.
What will be the scope of your engagement?
The exact scope of the fractional CMO engagement depends on the specific needs of your business and your budget. We will outline the scope in the proposal that we'll send you following our consultation call. But expect to get a marketing strategy plus leadership to be included regardless of the package you choose.
Will the fractional CMO replace our marketing team?
No. The fractional CMO will work with your existing resources and lead your marketing team.
What if we work with an agency and do not have an in-house marketing team?
That's fine. The fractional CMO can work with the agency you've hired, as long as they agree to let us manage the resources they have assigned to you.
Do we need to train the fractional CMO?
The fractional CMO needs to understand your business and your products/services in order to be able to help you market them effectively. So yes, there will be some degree of orientation you'll need to provide. We will schedule sessions with you and relevant members of your team for this purpose.
How long can we hire the fractional CMO for?
For as long as you like! The fractional CMO is an ongoing engagement, and we are happy to work with you as long as we both see the value in the relationship. But given the fact that good marketing takes time to produce results, we recommend our clients to hire us for at least 6 months.
