Content Marketing
Strategy for B2B Companies
Build stronger brand awareness & attract your ideal customers with a targeted and impactful content strategy
Content marketing has now become one of the most effective ways to build your online brand and generate qualified leads that can convert into clients.
Buyers no longer want to hear about how great your company is. They want to know how you can help them. According to studies, the average B2B buyer consumes 13 pieces of content before deciding to buy.
The challenge? There's a lot of content on the internet. If you want your buyers to notice and engage with your content during their journey, you need a strong content strategy to be able to create content that resonates with your intended audience, and get their attention.
Just creating content is not enough though. You also need to distribute your content on the right organic and paid channels to amplify its reach.
At Allura Digital, we can design and implement a custom content creation and distribution strategy to increase awareness about your brand and solutions, and position you as an expert in your niche.
Content Marketing costs 62% less than Traditional Marketing & Generates 3x Leads
Our Content Strategy Process
-
Understanding your business and goals
-
Define the right KPIs and metrics
-
Customer research and building buyer personas
-
Analyzing your competitive landscape and their content marketing efforts
-
Audit your current content marketing efforts and gaps
-
Keyword research and defining your content pillars with related topics
-
Design a customized editorial calendar
-
Create the right content mix for your business based on the above analysis (blog posts, infographics, videos, ebooks etc)
-
Measure results against key metrics and make adjustments accordingly
Types of content covered in our content strategy
Blog Posts
Infographics
Videos
Case Studies
Presentations
SEO Articles
Whitepapers/E-books
Guides
The results you can expect
Stronger Brand Awareness and Authority in your industry niche
More Followers and Engagement on key social media platforms
Audience Growth on owned channels (Email, Blog, Website)
Higher Organic Traffic & Inbound Leads at a lower CPL
LEVEL UP YOUR CONTENT MARKETING
GAME WITH US
To build a high-performance content marketing strategy for your business that attracts, nurtures and converts more leads into clients, book a free consultation today! We’ll set up an initial call to better understand your marketing goals and design a customised proposal
Our Content Strategy Consulting starts from $600