Paid marketing is a great way to generate awareness, traffic and leads in a relatively short period of time compared to organic marketing. You can use them to advertise to people who are ready to buy, as well as create strong demand & brand awareness for your solution among the 95% that are your potential customers but not currently in the market.
However, running paid marketing without a well-defined strategy is throwing money down the drain.
Whom should you target? Should you spend your budget on Paid Search or Paid Social? Which platform(s) should you advertise on? What keywords should you target? How should you manage your budget and bids? What kind of ads should you run? When should you run them? How should the creatives look? What should your copy say?
All of these questions need to be answered before you spend a dime on paid marketing.
But don't worry, we can handle all this for you through a fine-tuned Paid Marketing strategy that includes budgeting, audience targeting, platform selection, ad copy & design, frequency, keywords and much more!
Our highly targeted paid marketing consulting services will ensure you get the most out of your advertising spend.
Consulting for B2B Companies
Accelerate brand awareness and demand among your target audience with an optimized paid marketing strategy
Businesses make an average of $2 in revenue for every $1 they spend on Google Ads
What we can do for you
Define campaign goals
Define the campaign audience (based on psychographics, demographics etc)
Conduct competitor paid ad research
Select the right platform (s) based on the above steps: Google, Bing, Facebook, Instagram, YouTube etc
Build a list of target keywords (positive & negative) and match types
Ad structuring - creating ad groups and breakdowns (critical if you wish to promote multiple products or services)
Ad copy and design
Landing page copy and design
Monitor budgets, clicks and conversions and make tweaks if necessary
Produce weekly/monthly campaign performance reports