top of page

Paid marketing is a great way to generate awareness, traffic and leads in a relatively short period of time compared to organic marketing. You can use them to advertise to people who are ready to buy, as well as create strong demand & brand awareness for your solution among the 95% that are your potential customers but not currently in the market. 


However, running paid marketing without a well-defined strategy is throwing money down the drain.

Whom should you target? Should you spend your budget on Paid Search or Paid Social? Which platform(s) should you advertise on? What keywords should you target? How should you manage your budget and bids? What kind of ads should you run? When should you run them? How should the creatives look? What should your copy say?

All of these questions need to be answered before you spend a dime on paid marketing.


But don't worry, we can handle all this for you through a fine-tuned Paid Marketing strategy that includes budgeting, audience targeting, platform selection, ad copy & design, frequency, keywords and much more!

Our highly targeted paid marketing consulting services will ensure you get the most out of your advertising spend. 


Paid Marketing 
Consulting for B2B Companies

B2B Paid Ads

Accelerate brand awareness and demand among your target audience with an optimized paid marketing strategy

PPC Strategy: Intro
Businesses make an average of $2 in revenue for every $1 they spend on Google Ads

What we can do for you

  • Define campaign goals

  • Define the campaign audience (based on psychographics, demographics etc)

  • Conduct competitor paid ad research

  • Select the right platform (s) based on the above steps: Google, Bing, Facebook, Instagram, YouTube etc

  • Build a list of target keywords (positive & negative) and match types

  • Ad structuring - creating ad groups and breakdowns (critical if you wish to promote multiple products or services)

  • Ad copy and design

  • Landing page copy and design

  • Monitor budgets, clicks and conversions and make tweaks if necessary

  • Produce weekly/monthly campaign performance reports

Allura Digital B2B PPC Services
PPC Strategy: What's covered

The results you can expect

Immediate Boost in Brand Awareness among your Target Clients
More Qualified Traffic to your Website and Landing Pages
Increase in Qualified Leads & Sales at the optimal CPL/CAC
PPC Strategy: Contact
Social network concept


To optimize your ad spend and start driving qualified paid traffic & conversions, book a free consultation today! We’ll set up an initial call to better understand your marketing goals and design a customised proposal. 

bottom of page