The digital space is a battlefield, where every business online is fighting for attention.
Whether you are a B2B business owner or a marketing professional looking to leverage digital marketing to grow your business, you need a clear game plan to stand out from all the noise and win customers.
That’s what a digital marketing strategy is: A game plan for success. A game plan to close the gap between where you are and where you want to reach.
According to the Managing Digital Marketing Research Report by Smart Insights, 45% of businesses don't have a clearly defined digital marketing strategy.
Without a clear digital strategy, you will be shooting in the dark, and end up wasting precious time and money in the process.
Before you actually start building a strategy though, you need to answer 3 very important questions that will lay the foundation for your entire digital marketing strategy.
Here they are:
1) Who is my Ideal Customer?
There’s a phrase: “If you’re selling to everyone, you’re selling to no one”. This means that you can’t sell every product or service you offer to every single person on the planet.
Why? Because not everybody needs or wants what you’re offering! A great salesman can sell ice to an Eskimo. A great marketer knows better.
Needless to say that going after the wrong audience is a monumental waste of time and money.
That’s why, when building your digital marketing strategy, it’s important to know who your ideal customer is.
In other words, what kind of customers are your products and services most suited to? Who will see the most value in what you’re offering and therefore pay the price you want them to pay?