If you are a B2B business owner looking to bounce back from the effects of the pandemic and elevate your brand in 2021, you need to invest in building a strong online presence.
For many business owners out there, a digital presence means setting up your website or a Facebook page, but is that really true? Will a website or social media page alone get you leads or clients? Not in this age!
B2B buyers have evolved over the last few years and have access to far more information than they used to. So, there’s a whole bunch of things you need to do in order to build brand awareness, drive qualified traffic to your website, convert visitors into leads/customers and establish your brand as an authority in your niche.
Accomplishing all this requires a lot of research, analysis and planning, not to mention expertise and experience in various aspects of digital marketing. As a business, you may not have these skills or experience in-house.
That’s where a digital marketing consultancy can be really valuable. But let’s first understand what it is.
What is a digital marketing consultancy?
A digital marketing consultancy guides business owners towards achieving their business goals with the right digital marketing strategy. It provides personalized consulting by studying your business, analyzing your competitive landscape, and putting together a robust action plan to create a strong brand positioning among your audience online.
This ultimately helps you generate more traffic and sales.
How is a digital marketing consultancy different from a digital marketing agency?
So many clients get confused between these two, so it’s probably best to clear it before going further. As we mentioned in the previous section, a digital marketing consultancy ‘guides’ or ‘advises’ businesses on the best possible ways of turning their vision into a reality.
It focuses on your brand’s overall positioning online and planning growth strategies in line with your vision and goals, whereas a digital marketing agency would be actively involved in the execution of those strategies and day-to-day digital marketing activities.
For instance, if you wanted a website developed or run a PPC campaign to promote an offer, you should use a digital marketing agency.