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How to build an effective Content Marketing Funnel that converts strangers into clients


Allura Digital Blog - How to build an effective Content Marketing Funnel that converts strangers into clients


The goal of content marketing is to attract your target customers to your brand and convert them into leads, ultimately clients. But that doesn't happen overnight.


And you definitely can't achieve this by posting random content on social media.


The fact is, B2B buyers are in different stages of the buying journey and they are looking for a specific type of content at each stage of their journey.


According to research, the average B2B buyer consumes at least 13 pieces of content before becoming a customer.


You need to map their journey across the different stages, analyze how they make decisions, and create content that gradually positions your brand as the ideal solution to their needs.


That's when they'll come to you when they are ready to buy.


To achieve this, you need a strong content marketing funnel based on a data-driven strategy rather than hunches and guesses.


The Content Marketing Funnel is all about creating targeted content for different stages of the buyer's journey with the goal of converting them into a customer


B2B Marketing Funnel


Steps towards building an effective content marketing funnel

  • Identify your ideal clients, their current state, struggles and aspirations

  • Research the kind of content they like to consume, in what form and where

  • Create targeted content for different stages of their journey

How to create content for different stages of the buyer journey


Top of the Funnel


Goal of content at this stage: To create awareness among strangers


People in this stage are not ready to buy and they are not aware of your brand. Many of them may not even realise th