Proven Strategies to Improve your Email Open Rates

Allura Digital Blog - How to boost your email open rates

Email marketing is still highly effective for B2B businesses to create brand awareness and generate more traffic & conversions without spending a dime on advertising!

But, it only works if people open your emails in the first place!

In this post, we're going to share some of the top strategies based on our experience that will help you get more people to open and engage with your emails!

So let's get to it:

1) Don't buy an email list, build it

Cold lists typically have low open rates as the people on them have not opted-in for your emails. They probably have no idea who you even are.

Instead, try to build your own email audience by providing quality content through a newsletter/blog. You'll get much better results.

how to increase email opens - don't buy email lists

2) Segment your audience

Don't send the same email to everybody.

Segment your audience into buckets and send targeted messages.

According to MailChimp, segmented lists get 14.3% more opens.

Some useful segmentation criteria:

  • Buyer persona

  • Interests

  • Stage in the funnel (New subscribers, MQLs, SQLs, existing customers etc)

  • Email engagement (occasional, frequent etc)